Dave Derr shows us how it's done.

Dave Derr is hands-on...

Dave Derr shows UBK how to pocket the cash

Gregory Scott channels UBK for a Kush Audio Clariphonic demo

Rack O'Kush

Gregory demoing the Kush AUdio UBK-1 plug-in

Alex Aguilar shows our Japanese distributor Okada International how to get the best guitar tone on the planet.

Alex Aguilar shows off his new HALO (Harmonic Amp-Like Overdrive) pedal for Alairex Electronics

Alex Aguilar shows Hall & Oates guitarist Paul Pesco how to get the world's greatest tone

Pelonis Signature Series Model 4288s with Model 42s on top.

The lovely Reno Schnell of Final Virus gets the 411 from Alex Aguilar on his new HALO overdrive pedal

Chris Pelonis preps his next demo

Pelonis amp modules

Pelonis Signature Series Editor's Choice Award for the Model 42

Rodger Cloud is happy to have the Cloudlifter CL-Z ready to ship.

The new Cloudlifter Z

Cloudlifters surround their Electronic Musician Editors Choice Award

Cloud JRS-34 in its new improved optional shock mount

Proud papa Rodger Cloud with his JRS-34 mics and Cloudlifters

Cloud money shot

Gil explains the ins and outs of an In 'N Out burger to Ruben Tilgner of Elysia

Allen Wrench, noticeably lighter after dropping his hard-earned cash on a set of Pelonis Model 42s and a Sub

Elysia Mpressor

Larry The-o tells Sbs Shorty and the other Larry the value of a good back pack. That's Cory A. Tarallo with Jeff Goodman in the rear.

Demoing and photographing the Elysia Xpressor Rack at the same time Boy that Ruben Tilgner sure can multitask!

SBS Designs new ISO-Q2

SBS Designs S2 power amp

Super-double-secret products rushed to NAMM, no time for faceplates!

"Hey - nice rack!"

and the S5

Speaker salesman extraordinaire Dave Bryce wows 'em in the Pelonis booth

George Petersen holds court with Chris Pelonis and Julie Lind, at our packed Wave Distro booth

Domink Klassen from Elysia chats it up with Final Virus bassist and worlds 2nd-luckiest man Peter Sonntag

Jeff Goodman writing down the settings for the killer demo he just did.